The Blog

Megan McArdle Likes Brijit.

In brijit, editorial on Friday, 9 May 2008 at 18:06

Megan McArdle, self-styled “the world’s tallest female econoblogger,” just published an interesting take on Brijit on her blog Asymmetrical Information over at The Atlantic. A good deal of virtual ink (and some real ink, too) has been spilled about Brijit since we launched 6+ months ago, but Megan’s the first one to dig into the economics of our writers’ area. To wit:

“The Brijit concept… take people who have time but no money, and marry them to people who have money but no time. Or rather, pay the people who have a lot of time on their hands to read stuff, and then tell the people who have money but no time what they really need to look at, and what they can safely skip.”

I met up with Megan a few weeks back near our offices here in DC. She is, indeed, quite tall. She also grasped intuitively how Brijit has created a system to take advantage of a classic arbitrage opportunity created by information overload. Nice.

  1. I’m one of the ones who discovered Brijit through McArdle’s endorsement. I like to consider myself fairly tech-savvy, but must confess that I haven’t figured out how to keep the undesirables (i.e. Richard Cohen, The Daily Show and its various alumni) off of my main Brijit page. Is there a way to customize Brijit?

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